About Us

About Us

Joe Unell

Joe is a passionate entrepreneur and the co-owner of Gringo Joe’s. He began the business in the late 1990’s, importing pottery wire baskets and metal sculptures and selling these unique items at the Dallas Farmers Market and other local fairs and expos.

Joe attended Grapevine High school where he was president of the business class. He was on the football team as a freshman, sophomore and junior and the baseball team as a sophomore. He went on to the University of North Texas to pursue Business degree.

Business has always been a source of passion for Joe and he saw early success while in the Dallas Farmers Market in the early 2000’s. Joe was the official spokesman and president of the nearly 300 market vendors. He was voted in because he is bilingual and was understanding of all of the vendors needs. He fought the city as they forced farmers and importers to leave their market locations. The Dallas Farmers market was sold in 2007 to a private group that has redeveloped it and since changed its atmosphere.

The real estate company you can trust to keep it real.

Having a strong following from the Farmers Market Joe rented a warehouse on Slocum Street in the Design District in 2007. With continuing success, Joe decided to begin selling wholesale to other stores and led him to exhibit in many trade shows all over the country. Joe has an impressive client list including TJ-Max (Home Goods), Ross, and many more. Additionally Joe’s Company is an officially licensed collegiate décor manufacturer that represents nearly 75 Universities Nationwide. He has plans of adding professional teams to this list in the years to come.

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JRU Properties helping you find the property of your dreams.

Joe has attended every major trade show in the country and is an expert marketer. His company carries over 3,000 items, most are hand-made and many are created from recycled materials. His warehouse is still in the Dallas Design District in a property he purchased in 2010.

On site, Joe purchased a brand new state of the art robotic plasma cutter with the purpose of bringing back manufacturing to the USA. Joe is a proud member of the GO TEXAN Association that is helping promote Texas made products.

In 2019 after several negative dealings with unscrupulous and uncaring Realtor/Brokers Joe decided to attain his own Real Estate Sales Agent License. He felt he would provide his local community with real value. Always keeping in mind that he is representing his client’s needs in every transaction.

Joe has always been a people person motivated by providing consumers products they will enjoy for a lifetime. Joe has 2 children he loves to spend time with.

Our Value

A Guide to Buying Your Dream Home with JRU Properties

JRU Properties value customer service, integrity, professionalism, teamwork, innovation, and community involvement. These values can help them build a strong brand, establish a positive reputation, and earn the trust and loyalty of their clients.

Let Us Guide You Home.

At JRU Properties, we’re passionate about helping you find the perfect property that you can call “JRU Properties”. Whether you’re looking for a cozy apartment or a spacious single-family home, our team of dedicated professionals is committed to guiding you every step of the way. We understand that home is not just a place, but a feeling, and we strive to make the process of finding your dream home as seamless and stress-free as possible.

Certified Property Agent

We are certified property agents trained to guide you through the complex process of buying, selling, or investing in real estate with the utmost professionalism, integrity, and attention to detail.

24/7 Support

24/7 support of JRU Properties refers to the company's commitment to providing continuous and uninterrupted assistance to their clients or customers at any time of the day, any day of the week.


What customer are saying.

Lisa M
Lisa M
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I can't say enough good things about JRU Properties. Their team is truly exceptional - they are knowledgeable, patient, and always willing to go the extra mile to ensure that their clients are satisfied. They helped me find the perfect home for my family, and we couldn't be happier. Their 24/7 support was invaluable during the move-in process, and they continue to provide outstanding service to this day. I would highly recommend JRU Properties to anyone looking for a top-notch real estate company.
Sarah T
Sarah T
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I had an excellent experience with JRU Properties. Their team was incredibly helpful and responsive throughout the entire rental process. They were able to help me find a perfect apartment that met all of my needs. The 24/7 support was especially helpful when I had questions about the lease agreement. I would highly recommend JRU Properties to anyone looking for a great rental experience.
John K
John K
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JRU Properties has been an incredible partner in managing my rental property. They are always available to address any issues or concerns that come up with the property, and they have been instrumental in finding new tenants when needed. The team is professional and knowledgeable, and they have consistently gone above and beyond to ensure that everything runs smoothly. I highly recommend JRU Properties to any property owners looking for a reliable and trustworthy management company.
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